virginia-varinelli-the-ugly-truth-of-v-urbansin.bizMy name is Virginia Varinelli, fashion blogger di The Ugly truth of V and creator of the brand Viridì. I graduated two years ago in Economics from Bocconi University in Milan. After my college experience I found myself catapulted in a way that maybe I was not quite ready to know and deal. I spent two years working around the world, first in Germany with a lawyer who took care of international contracts then in Shanghai and Beijing ever for a German company which I managed the commercial sector and later I had the same position in Moscow. But I felt that this was not the right way for me until I recived an offer unrefusable, Paris at Diane von Furstenberg. Paris itself that saw the birth and growth of Gabrielle Chanel, Paris that hosted Yves Saint Laurent and Cristobal Balenciaga, The Paris that inspires if you let her the possibility to enter in your heart. There waking up in the morning, going out on the streets of Montmartre, strolling through the Marais I realized that the only practicable way to me was that fashion. Once back in Italy I started my blog, launched my own brand of accessories and then who knows .... In just one year everything has changed, many satisfactions and disappointments and failures but also the important thing is not to get discouraged and never treat success and failure that are two false impostors just in the same way, Kipling docet.


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